Business travel does a lot of good: it helps companies create and foster professional relationships and grow their activity at home and abroad. Now business travel can do MASSIVEGOOD.

MASSIVEGOOD is a new global healthcare initiative that encourages travelers to make a “ micro-contribution” of US$2, €2 or £2 when they purchase travel services. Funds will go toward putting a stop to the millions of deaths from HIV/AIDs, malaria and tuberculosis, and to improving maternal and child health in developing countries.

Following a kick-off for leisure travelers at the United Nations in early March, MASSIVEGOOD launched its corporate program on June 6 to enable companies and their employees to make donations to global health causes. As a global business leader, your company may wish to participate in this humanitarian effort.

MASSIVEGOOD offers an easy-to-implement, flexible contribution model, allowing participation by companies, their employees or both. Companies can contribute using different models: independent of travel activity, on the basis of their overall number of travel transactions, or by matching employees’ contributions.

All donations will go directly through the Geneva-based Millennium Foundation, an independent, non-profit organization dedicated to expanding the sources of funding used to help eradicate life-threatening diseases and improve health conditions for mothers and children among the world’s most vulnerable populations. For further information, visit the MASSIVEGOOD Website.

Why it matters

• Impact Raising funds through innovative finance mechanisms like MASSIVEGOOD could prevent four million children dying each year and 320,000 women dying during childbirth.

• Corporate Social Responsibility This is a unique opportunity for employees and companies to participate in global good.

• Meaning Business travel becomes even more meaningful when being a good global citizen is involved.

What to look out for in the future

• Target goal The Millennium Foundation hopes to raise $1 billion per year after the first four years of MASSIVEGOOD’s existence.

• Expansion More and more travel industry suppliers are expected to participate in this global initiative, enabling travelers to make voluntary donations at the time of booking.